Privacy Policy

Last Updated: [Insert Date]

At Trend Fusion Shop (“we”, “us”, or “our”), accessible from fashionvarietystore.com, we believe your fashion experience should be as secure as our premium ankle boots and as seamless as our structured blazers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from our global collection.

1. Information We Collect

Just as we carefully curate our collection of statement boots and must-have jeans, we thoughtfully collect only necessary information to enhance your shopping experience:

• Personal Details: Name, email address, shipping address, and phone number when you create an account or place an order
• Payment Information: Credit/debit card details (processed securely through our PCI-compliant partners) or digital wallet information
• Style Preferences: Browsing behavior, wishlist items, and purchase history to personalize your experience
• Technical Data: IP address, browser type, device information, and cookies (see Section 6)
• Communication Records: Emails or messages sent to our style squad

2. How We Use Your Information

We use your information with the same precision we apply to selecting our trendsetting jumpsuits and versatile jackets:

• Process your orders for those must-have ankle boots or limited-edition coats
• Provide customer support as responsive as our Oakland-based style team
• Improve our website functionality and product offerings
• Send personalized style recommendations (only with your consent)
• Prevent fraud with security measures as robust as our premium stitching
• Comply with legal obligations as reliably as our global shipping standards

3. Data Sharing & Disclosure

Like our exclusive jackets that transition seamlessly from day to night, we handle your data with versatile care:

• Service Providers: Trusted partners for payment processing, shipping, and marketing (bound by strict confidentiality)
• Legal Requirements: When necessary to comply with laws or protect our rights
• Business Transfers: In connection with any merger or sale of company assets

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

While we serve fashion enthusiasts worldwide (excluding certain Asian and remote regions), your data may be transferred to and processed in the United States. We implement safeguards like Standard Contractual Clauses to protect your information during these transfers.

5. Data Security & Retention

Our security measures are as reliable as our premium coats – designed to last and built to protect:

• SSL encryption for all data transmissions
• PCI DSS compliance for payment processing
• Regular security audits and staff training
• Limited access to personal data within our organization

We retain your information only as long as necessary for the purposes outlined, typically:

• Active accounts: Until you request deletion
• Order information: 7 years for tax and warranty purposes
• Marketing data: Until you withdraw consent

6. Cookies & Tracking Technologies

Like the perfect accessory completes an outfit, cookies help us enhance your browsing experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart)
• Performance Cookies: Help us improve our website
• Marketing Cookies: Show relevant fashion recommendations (can be declined)

You can manage cookie preferences through your browser settings or our cookie consent banner.

7. Your Rights

You have rights over your personal data as defined by applicable laws (including GDPR for EU customers and CCPA for California residents):

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Withdraw consent for marketing communications
• Request data portability
• Lodge complaints with supervisory authorities

To exercise these rights, contact us at [email protected].

8. Children’s Privacy

Our website is designed for fashion-conscious adults. We do not knowingly collect information from children under 16. If we become aware of such collection, we will promptly delete the information.

9. Policy Updates

We may update this policy occasionally to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.